RealFrnd turned real-time voice interaction into a revenue engine with Agora

Social App

Problem

Delivering reliable, high-quality real-time interactions for a rapidly growing global community

Solution

Agora’s low-latency Voice and Video SDKs power seamless real-time interactions with faster connection times, fewer call disruptions, and reliable scalability

Results

99.7% call success rate with 98.8% joining instantly

Delivering meaningful interactions to 800k+ monthly active users

Longer average session durations, and increased repeat usage

About RealFrnd

Creating meaningful bonds through conversation

Founded with the vision of building genuine friendships online, RealFrnd is India’s trending social and friendship app focused on meaningful audio, video, and community-based interactions. Unlike traditional social platforms built around filters and appearances, RealFrnd helps users connect through real conversations, shared interests, and authentic experiences. With safe moderated spaces, audio-first interactions, and interactive communities, the platform creates a fun and trusted environment for making new friends online. Currently serving around 800,000 monthly active users, RealFrnd is powered by a team of 100+ employees, operates as a bootstrapped company, and is focused on expanding beyond India into global markets.

The Problem

High-quality RTC to support millions of interactions

As the community continued to grow, delivering consistent, high-quality real-time engagement became essential to preserving the overall user experience. The RealFrnd team needed audio and video interactions to connect instantly and feel natural, with the reliability, speed, and quality required to support uninterrupted conversations at scale. At the same time, RealFrnd faced the challenge of serving thousands of users without compromising performance, while also moving beyond text to create a more personal, human experience. They wanted infrastructure that could support trust, seamless connectivity, and product growth without the added complexity of building and maintaining everything in-house.

Key challenges included:

Delivering reliable, high-quality real-time interactions for a rapidly growing global community

Complexity of building and maintaining real-time communication infrastructure in-house

Scaling seamless audio and video interactions for thousands of concurrent users without compromising performance

The Solution

Global infrastructure for seamless real-time experiences

To support RealFrnd’s growing user base, the team needed a scalable and reliable real-time engagement solution that could deliver seamless audio and video experiences across diverse network conditions. After evaluating multiple providers, they selected Agora for its low latency, call stability, global infrastructure, and ease of integration.

With Agora’s Voice and Video SDKs, the platform enabled instant, high-quality interactions with faster connection times and significantly fewer call drops or interruptions. This created smoother, more natural conversations that strengthened user trust and engagement. Agora’s reliable infrastructure also enabled the team to confidently manage peak traffic without compromising performance, while cloud recording capabilities supported compliance, quality monitoring, and operational insights. By reducing the complexity of managing real-time infrastructure internally, Agora helped the team focus on product innovation and continued growth.

Agora Products

Agora Voice Calling & Streaming Agora Voice Calling & Streaming

Agora Video Calling & Streaming Agora Video Calling & Streaming

Cloud Recording Cloud Recording

Why RealFrnd chose Agora:

Low-latency audio and video delivering seamless, natural user interactions

Reliable cloud recording to maintain session history for moderation, compliance, and analytics

Faster connection times with significantly fewer call drops and interruptions

Results and ROI

Delivering smoother, more personal real-time interactions

Since integrating Agora, RealFrnd has seen measurable improvements across key engagement metrics, including higher call success and completion rates, longer average session durations, and increased repeat usage. The smoother, more reliable experience has made interactions feel more personal, seamless, and truly real-time, directly improving user satisfaction, retention, and overall revenue growth.

Agora has also helped RealFrnd build a trusted, high-quality consultation experience at scale. By partnering with a globally recognized real-time engagement platform, RealFrnd has strengthened both user confidence and brand credibility while staying focused on delivering more accessible and meaningful interactions.

Going forward, the RealFrnd product roadmap is focused on making the experience more interactive, intelligent, and instantly accessible. The team is currently exploring AI-powered chat to provide prompt, real-time responses, along with conversational AI capabilities through Agora to create more dynamic and engaging user interactions.

Results after implementing Agora:

99.7% call success rate with 98.8% joining instantly

Delivering meaningful interactions to 800k+ monthly active users

Longer average session durations, and increased repeat usage

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