Feelin’s powers emotion-first social connections at scale with real-time voice and video from Agora

Social

Community Platforms

Real-Time Audio Rooms

Problem

Delivering low-latency, high-quality real-time conversations across group and 1:1 conversations at scale

Solution

Agora Voice and Video SDKs provide a unified, low-latency infrastructure for fast, stable, and scalable real-time communication

Results

2.18M+ calls supported in 30 days

99% call success rate with 98% joining instantly

0.09% audio freeze rate for uninterrupted conversations

About Feelin’s

A social platform built for conversations, not content

Feelin’s is a social platform designed for real-time, emotion-driven conversations. Built to move beyond passive scrolling, it connects people through live audio pods, one-to-one interactions, and mood-based short audio stories. The platform brings people together based on how they feel, across languages, through features like themed group pods, Buddies, and Besties.

Designed with simplicity, inclusivity, and safety at its core, Feelin’s prioritizes meaningful human connection over content consumption. Whether joining a group pod, having a one-to-one conversation, or listening to a short story, every interaction is built around real-time engagement and emotional connection.

The Problem

Ensuring real-time interactions feel natural, stable, and scalable

As Feelin’s grew, maintaining a consistent and high-quality real-time experience became critical. The platform supports emotionally driven interactions, where users expect conversations to feel immediate, responsive, and uninterrupted.

Unlike traditional social apps, Feelin’s depends on responsive, uninterrupted interactions to build user trust and engagement. Conversations on Feelin’s are often personal and spontaneous, making reliability essential. At the same time, Feelin’s needed to scale efficiently to support growing user activity and increasing concurrency demands.

Key challenges included:

Maintaining low-latency, high-quality audio across pods and 1:1 conversations

Scaling to support growing concurrency and user engagement

Ensuring consistent performance across networks, devices, and geographies

Competitors Evaluated

Capability	100ms	Zego	Agora
Integration	Complex	Complex	Easy
Latency	Medium	Medium	Low
Scalability	Medium	Medium	High

Final Selection

Feelin's chose Agora for its streamlined integration experience and strong reputation in delivering low-latency communication at scale.

Tech ecosystem

Frontend	Flutter	Cross-platform
REAL-TIME & MESSAGING INFRASTRUCTURE	Agora RTC + self-hosted WebSocket	Low latency
Cloud	Google Cloud + Firebase Auth	Managed security

The Solution

A scalable, low-latency infrastructure for real-time conversations

Feelin’s chose Agora to power real-time voice and video across one-to-one conversations and group audio pods through a unified architecture. This eliminated the need for multiple systems and enabled seamless scaling as engagement grew. Within a short period, the platform supported millions of calls monthly, while maintaining high success rates and fast join times.

Powered by Agora’s global network (200+ Data Centers), Feelin’s ensured consistent performance across devices and network conditions, even as concurrency and session volumes increased. This allowed the team to reduce engineering overhead and focus on building richer, community-driven experiences instead of managing real-time complexity.

Agora Products

Voice Calling Voice Calling

Video Calling Video Calling

Why Feelin’s chose Agora:

Unified platform simplifying development and long-term scalability

Consistent, high-quality experience across diverse network conditions

Trusted real-time infrastructure proven to perform reliably at scale

“After implementing Agora, the overall real-time experience became noticeably smoother and more stable. We did not encounter major bugs or latency-related issues during live voice and visual interactions.”

Loveneesh Molathoti & Uday Akula, Co-Founders of Feelin’s

Results and ROI

Increased reliability, engagement, and scalability

With Agora, Feelin’s scaled rapidly while maintaining consistent performance. Monthly call volume grew from 1.25M to 2.18M calls in 30 days, a 73% increase. Call success rates remained at 99%, with 98% of users joining instantly, ensuring a fast and reliable experience for users.

As the platform scaled, users engaged more frequently and for longer durations. Total service minutes exceeded 7M, driven primarily by audio interactions, reflecting longer and more meaningful conversations. This combination of growth, reliability, and engagement enabled Feelin’s to scale confidently without compromising the real-time experience.

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Results after implementing Agora:

2.18M+ calls supported in 30 days with consistent performance

99% call success rate with 98% users joining instantly

0.09% audio freeze rate ensuring seamless conversations globally

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